Website Development: Why It's Important To Keep Your Website Updated

The internet is one of the best and most cost-effective ways to market your business. For this reason,
you must update your website to keep it relevant, fast, and safe. 

If your business is important to you, then you’d like it to be important to your clients, too. A boring and
hard to navigate website can scare clients away before they even know what you are about. You want
to be sure that you put your best foot forward when seeking out new clients, and keeping your website
up to date is one of the most important things you can do for this.

Additionally, search engines like Google are constantly updating their algorithms to provide the best
search results. Updating your website to best address these updates is critical to maintaining your
site’s ranking. Website development is the key.

So why should you update your website?

Trends

Technology is constantly changing and more features are becoming available. If you don’t keep up to
date with the latest trends then you will miss out and fall one step behind your competitors. The most
advanced website will look better. 

Content

Hot off the press content frames a trustworthy relationship with your clients and your new potential
clients. It is extremely important to keep your content up to date as the content produced is what your
clients have confidence in.

Information

Whether it’s a change of address, telephone number or email address, you must provide the correct
details as this can impact the decision of a potential client. It looks bad if you contain outdated
information on your website. 

Another is your services/products. If one of your products got sold out, updating its status will be
helpful so that you will not mislead your customers into thinking that your product is still available.
This can cause ruckus and misinformation that could anger your customer and damage your
reputation.

If you have an extra service you have just introduced, you want to inform your visitors about it which is
why you need to put it on your services page so people can start to inquire. 

Competitive advantage

The better and more interactive your website is the better you will stand out. Having features that look
and appear professional and helpful will make the customer want to explore your site even further. 

The more attractive you make it the more someone will remember you and come back to your site
when they need someone like you!

Your target market may change over time as you expand your business, hire new employees, or
invest in new tools, so be sure you’re adapting the content of your website accordingly. Having the
best Florida website development team is the best solution to make your website updated all the
time.

If you are looking for website development services in Florida, it’s time to go for the best. Digital
Marketing Concepts will be the right choice. You can have a free consultation, call 239-244-2009
or email us for your website development needs in Fort Myers and Naples.

5 Ways To Keep Your Website Excellent and Professional

Can a visitor determine what your business does after landing 5 seconds of their time on your
website? Is the main page has the right color scheme that they would not be turned off? Is your
site upgraded to the latest technological advances as far as mobile devices are concerned? If
the answers to these questions are “no”, probably it is high time to take a hard look and
reassess your website thoroughly and in detail.  

While your business may have great potential and expectations, however, if your website is a
second-class, potential visitors won’t engage and stay on your site for long. Here are some
unique ways that you can do to keep your website in excellent form and professional looking
for potential customers to visit, engage, and be wanting for more:    

1. Simplicity is beauty.

Some business entrepreneurs or managers have misconceptions or had been misled that a
professional-looking website is with grandeur elements and designs. A simple-looking website
that shows less on display and can draw attention to the valuable products on offer has more
impact on the reader’s split-second focus and attention. By setting up at minimal, organizing
properly and a clutter-free information site shows a sense of professionalism. These days, a
lot of people love the attitude of ‘less is more’. 

2. Be mobile-friendly.

It’s already 2020 and we live in a mobile society. As more and more people do their activities
on the move, your site should be mobile-friendly so that you can keep pace with the
increasingly mobile world. May it be in entertainment, business, education, or just socializing,
be sure to put your website in the position of the user, every page tested out, button and
user actions. There are a lot of mobile-friendly App versions in the market that will help you
stay ahead of the game.

3. Engage and be responsive.

As based on statistics, internet users using web-enabled mobile devices have increased
exponentially which means a responsive website is becoming inevitable.  A well-designed
professional website can provide visitors a meaningful and consistent experience as they
share content across different devices. Top-of-the-line sites always stay ahead of the
competition and engage its visitors on 24/7 services for different devices like mobiles,
laptops, and tablets.

4. Don’t forget your color scheme.

Research shows 90% of snap purchase decisions are driven purely by the perception of
colors. Deciding on the right website color scheme is essentially important to make the
first impression. 

Fonts and backgrounds are essential and so are color schemes, they make an impact on
brand image and appeal on your website. High-end designed quality brands avoid brightly
colored and striking color combinations, while refined and pleasant shades give more
professional and budget-friendly site impressions. Remember, the first impression is
everything that can make an unforgettable, attractive, long-lasting and profitable site.

5. Hire the right digital marketing agency.

Making design changes, adding website features or improving the conversion rate of your
website can be a bit tricky. A small coding mistake can make a whole lot of page mess and
burdened headache. Though there are many tools out there like Wordpress that can help
and ease the problem, a professional all-in-one web development and marketing company
is still a must.

Considering the fast technological advancements and ever-changing internet cultures, a
professional digital marketing agency, is worth investing in. When deciding to choose that
professional company, make sure they understand and listen to your company vision and
mission, and most importantly a company that can provide a complete line of end-to-end
solutions in the field of web development, modern marketing, advertising, and publishing
services to increase the bottom line profits for your company.

Either you want to create and build, redesign, website new features, or assistance in
improving its conversion rate of your website, call Digital Marketing Concepts of
Southwest Florida, the next generation of Digital Marketing Experts at FORT MYERS |
CAPE CORAL: 239-244-2009 today for a non-obligatory and free initial consultation on
our Website Development Services. 

Digital Marketing Concepts, a leading advertising company in the USA and a Google
partner certified, provide end-to-end solutions in marketing, enabling modern marketers,
advertisers, and publishers to increase the return of investments.

With a combined experience of over 50 years in every facet of Digital Marketing, we
introduce customers to sellers of multiple products and services, from creating and
designing websites, performing search engine optimization, managing your pay per click
campaigns to social media ads and social media development at our Website
Development Fort Myers, Florida Website Development Florida, and Website
Development in Naples.

You can also reach us also at contact@digitalmarketingconcepts.us, our Florida
Website Development team will help you discover the boundless possibilities that
await you.

If you are a business or a business owner wanting real results with proven professionals,
you can also contact us at our website at http://bit.ly/digitalmarketingconcepts-home, or
personally visit us at our Service Areas: Fort Myers, and Cape Coral. 

7 Characteristics of an Effective Website Development

Based on estimated statistical data by Internet Live Stats: there are more than 1.9 billion 
websites, more than 3.5 billion Google Chrome searches every day, and an estimated 
350,000 tweets sent each minute.

In this vast digital universe, the biggest challenge is to capture the reader’s attention and 
interests. Effective website design and development is the key to beating the statistics. 
Websites that are on the top of search results and holding readers’ attention, will most 
likely be on the top of the ‘digital world food chain’. 

There are so many characteristics of making effective website development, hard to 
say it cannot be covered all in here, however, here are some notable characteristics in 
order to make sure your website gets the attention it deserves:

1.Appearance

The first impression is vitally important and long-lasting, and it only takes a tenth of a 
second to form a judgment or perceived cognition based on our natural inclinations. A 
website should be pleasantly captivating, interestingly attractive and professional. At the 
onset of clicking your site, you need to capture the audience’s emotional and mental 
side to instill a psychological craving impact, making them visit your website, and 
wanting for more. 

Here are some aspects to consider to have an attractive and appealing homepage 
website namely: right color, use the proper and professional kind of color based on your 
company’s color motto or format is enough to convey company professionalism; readable 
text, by selecting the type and color of the font that balances with its other aspects can 
convey a quality design; substantial graphics, visual perspective, and appeal helps the 
fonts convey a meaningful content; and high-quality photography, to get high-end visual 
appeal is to use top of the line photography where images are crisp with high-detailed 
pixels. 

2.Web Content

Substance and style are essentials in making meaningful content. Your audience is 
searching for data that is relevant and informative, use this leverage to increase your 
reader's trust and confidence. Some considerations to watch out for in making an 
effective web content such as concise and organized, updated, responsive and hiring 
the professionals:

Concise and organized. Nowadays we are living in a fast lane lifestyle, and you have 
less than 10 seconds to capture your reader’s attention. Clearly labeled topics with 
subtopics, having small paragraphs is important; 

Updated. Having your website regularly updating will entice more readers to visit more 
often.  One way of engaging your visitors through your upgrades is by giving them the 
opportunity to download premium content in exchange for an email address or capturing 
a lead. A downloaded content means an expression of interest and open leverage to give 
them more valuable content moving forward to nurture them through to the sale; 

Responsive. Successful websites are responsive websites. A responsive website has flexible 
designed options for its visitors like it changes in its layout to fit the device and browser size 
like PC monitor or mobile phone. 

Hiring professionals. Consider hiring professional writers to write or edit your text content. A 
certified, trusted and expert technical writer who can make a write-up specialization from 
technical jargon to specialized subjects can enhance and entice more informative content.

3.Usefulness and Usability 

This is often the neglected component of a website. Quality-wise websites are simple to 
read, you can navigate fast and easy to understand. Several key elements are required to 
deliver a functional and versatile website like simplicity, fast-loading pages, minimal scroll, 
consistent layout, prominent and logical navigation, and cross-platform/browser compatibility.

4.Updated  with Modern Technology

To be in the digital business means updated and always keeping up with the latest trends and 
technology. Build a website that supports the latest digital hardware in the field of mobile 
phones, computers, and electronic gadgets. Fluid and responsive web design are essential 
elements for modern websites.   

5. Scalability

 A modern website should be adaptable to support its visitors. Scalable in different user 
interfaces, both in front-end and back-end databases, services and API’s. Moreover, the site 
should be highly versatile in any screen resolution and can operate on any platform while 
being cross-browser compatible. 

6.Secured 

With a vast number of hackers and crackers, security has always been an issue. The website 
should be able to follow industry standards, guidelines and be upgraded to the latest security 
protocols. Websites who are most protected and safe have security features like keeping 
software up to date, watching out for SQL injection, protecting against XSS attacks, being 
wary of error messages, validating on both sides, checking your passwords and getting 
website security tools.

7. Search Engine Optimized (SEO)

Search engine optimization is too wide and complex to be discussed here. However, for 
the sake of mentioning the topic since it is essential for website development and there are 
hundreds of rules and guidelines and we can name some like always Include written contents 
in HTML format, don't use Flash, JavaScript or image-only objects for your navigational items, 
HTML codes should be clutter-free, frequent usage of important keywords in your copy, and 
always leverage your links.

We’ve barely covered the tip of what makes a website most effectively. However, by following 
these common characteristics, you will be headed in the right direction.

To know more how we can help you create and build, redesign, website new features, or 
assistance in improving its conversion rate of your website, call Digital Marketing Concepts  
of Southwest Florida, the next generation of Digital Marketing Experts at FORT MYERS | 
CAPE CORAL: 239-244-2009 today for a non-obligatory and free initial consultation on our 
 Website Development Services. 

With a combined experience of over 50 years in every facet of Digital Marketing, we introduce 
customers to sellers of multiple products and services, from creating and designing websites, 
performing search engine optimization, managing your pay per click campaigns to social 
media ads and social media development at our Website Development Florida, Website 
Development Naples, Website Development Fort Myers, and Website Development 
Southwest Florida.

If you are a business or a business owner wanting real results with proven professionals, 
then reach us at contact@digitalmarketingconcepts.us, our Florida Website Development 
team will help you discover the boundless possibilities that await you.

You can also contact us at our website at http://bit.ly/digitalmarketingconceptscontactus, or 
personally visit us at our Service Areas: Fort Myers, and Cape Coral.