How Can Website Design Affect Your Company?

While many companies in Florida  have a web presence, many are incredibly outdated when it 
comes to communicating effectively with their prospects. Just as cars date, fashions change 
and house styles evolve, so do websites and our understanding of how best to communicate 
online. In fact it would be fair to say that websites and technology change at 10 times the pace 
of everything else around them. If your website is dated and you are using dated communication 
strategies then it’s highly likely that you are losing customers.Because we trust websites that are 
clearly being looked after and loved, more so than websites that look like they haven’t been touched 
or updated. DigitalMarketing Concepts is digital marketing company in Florida that offers  
digital marketing services to help you and your company with your website design to make 
your business multifunctional.  So, how can website design affect your company? 

1. It helps your business connect with customers in meaningful ways. 

90% of consumers today expect a website to have a responsive website design components. 
These help answer questions and guide their decisions. Remember, over 70% of the customer’s 
interactions with you are now digital. A good  website design lets you make the most of this digital 
piece of the customer’s relationship to your brand.

2. Increase trust of customers 

Each positive interaction with you gets a person a little more invested in your brand. In the beginning, 
money doesn’t even need to be involved.

Each time a person does something on your site, they feel rewarded.

It encourages them to keep going. They begin to feel that they may miss out if they stop now. An 
ordinary website doesn’t have this power.

An interactive website design does.

3. Increase conversion rates

A responsive website design engages your customers. It builds trust and interest without asking 
too much too soon. As their trust grows, they become a paying customer. It’s the logical next step.

On the other hand, an interactive website design will engage them more and entice them to stick 
around longer.

4. Improve personalization

Interactions not only engage. They can be measured. Interactions happen without the need for 
direct, day-to-day involvement with each potential customer. Spend more time and effort focusing 
on closing deals with highly-qualified leads.

While you do, your interactive website design automatically nurtures cold leads. Soon they become 
hot ones through personalization. Now, that’s how to maximize your small business budget and 
optimize your valuable time.

5. Solidify your business

When you connect with people through an interactive website design, you become a fixture in their 
lives. They come back to your website again and again because you add value to their lives. That’s 
even if they’re not yet a paying customer.

6.Teach customers about your business

Of great value to your brand is the potential of customers to learn through an interactive website 
design.Today’s consumers want information before they make a buying decision. They want to see 
full transparency. While they may want this, they want to get this information in a way that stimulates.

The micro-interactions found on interactive sites do just that.

7. Encourage sharing

When you provide a more meaningful experience, people want to share your site with others. They 
want others to get the same benefits. Or they want to be the first to “discover” your brand among 
their friends.

Sadly, most small businesses aren’t investing in a responsive website design in  Fort Myers. 
They think it will be too expensive or hard to upkeep. They don’t have the in-house skills to develop 
a more helpful site. They think having a small business website is enough. Turn their 
misunderstanding into your competitive advantage. Connect with people in a modern way.

To learn more about how our team at Digital Marketing Concepts  can help you build more 
interactivity into your website, contact us today.

Why Video Internet Marketing is the New Trend?

Video marketing in Florida is a versatile and engaging content format that not only gives us a 
real-life picture of what is going on; it’s also easy to share across multiple platforms. Consumers 
like it because it’s easy to digest, entertaining and engaging, and marketers like it because it can 
give a potentially huge return on investment through many channels.

While there is certainly a trend towards higher quality video on a professional level, anyone can 
hop onto their laptop and create their own video in under an hour. Digital Marketing Concepts 
is a digital marketing company in Florida that now offers video marketing services in Florida. 
So why video marketing is the new trend? 

It reaches new audience.

Many companies in Florida don’t see video marketing as a necessity. That is understandable. 
Traditional video production requires time, money, and effort. Most of your competitors all have a 
blog, email marketing, or social media presence, but many of them are not using videos.

So, why bother right?

Because you might miss out a huge chunk of the potential new audience. Around 5 billion videos 
are being watched every day on YouTube with an average mobile viewing time of 40 minutes.

Search Engine Optimization

Search engines love videos because they see them as high-quality content, so to this end, 
using videos in various types of content as well as on your main web pages can work 
wonders for your SEO.

Getting Personal

Ever wanted to check out Facebook Live or Instagram stories? If you’re in a digital marketing 
career, or you’re heading in that direction, you’ll need to learn how to create basic videos and 
optimize them. Instagram Stories and Snapchat are both awesome for offering people intimate 
glimpses or short, personal glances of what you’re up to and they are so great for creative tools. 
The interesting thing about these videos is that they’re only up for 24-hours so that creates more 
of a real-time feel. It also gives marketers the opportunity to develop ads that are focussed on 
time-sensitive promotions.

 Boosting Conversions

Video marketing is great for conversions on websites is that they actually keep people around 
for long enough to look around on the site. This is especially true for those who aren’t big 
readers (a good rule of thumb is to assume that people’s eyes could be tired from looking at a 
screen all day). Supposedly people watching a video stick around for two whole minutes longer 
if there’s a video.

Video marketing is one of the most popular content forms in the world and the truth is that it’s 
not likely to be going anywhere soon. And it makes sense: in an impersonal digital world, we’re 
craving connection and personality. We want to see and hear people in a real-life context -- it’s 
meaningful.

Video is not only fun, but it’s also really one of the best ways to get up close to your audience 
and give them a real glimpse of what you and your business or your clients are doing. The key 
here is to think beyond profit and product -- show them something about your philosophy, or 
share some information on an interesting event, or offer some valuable information. The more 
they know about your positive practices, the more likely they are to stick around.

If you are in Southern Florida, Digital Media Concepts is the best Multimedia Company that 
can help you with your Video Internet Marketing needs. We can offer our expertise at an 
affordable and reasonable price! We assure you, we will meet your needs and specifications.  
Contact us now through 239-244-2009, and partner with us! We will love to hear from you!