Why isn't my Website Ranking?

Attaining the top spots of the search engine results pages can improve your company’s publicity, establish you as a leader in the industry, and deliver the kind of ROI you want to see for the next coming months or years. You have researched, tried your best, and followed all the protocols necessary. So why isn’t your website ranking at the top yet?

That’s the million-dollar question that every company has asked itself at one point or another. Unfortunately, there isn’t a million-dollar answer to this question. Your website might be struggling to reach the top for a number of reasons. So, if it feels like you’ve been at it for a long time without getting the best results, consider these possibilities:

1.       Give it time – you have to remember that SEO is not an overnight process. It always takes time to research, develop, create, and implement different strategies and content to your website. Also, Google takes a lot of time to analyze and realize the changes you have made to your website. Google is running different protocols to make your website discoverable and searchable. SEO needs a lot of patience. It’s hard but you must have patience.

2.       Don’t forget your content – you must have paid a lot for your design, but have you paid attention to your content? You have to consider the following for content writing:

·         Duplicate content – maybe you copied your content somewhere? Remember, be original.

·         Insufficient content – it would be ideal to have a minimum of 500 words for your landing pages. The reason for this is that you can provide enough information for your products and help persuade the reader. Another reason is that you can have enough keywords to insert in your article that could help increase your traffic. Try it!

·         Confusing navigation – you have to check the flow of your links. Maybe your website is not user-friendly. This can make your users confused.

·         Avoid keyword stuffing – Keyword stuffing might have a good short-term effect on your website but now, it’s considered a black-hat trick. You can get penalized by Google if they catch you stuffing your keywords! Focus on effective keywords such as using Google’s keyword planner.

·         Incomplete basics, such as meta tags, alt tags, and schema markup – you should research further on how to make an effective title, meta tags, and schema.

·         No blog or another way to continually refresh your content – it’s helpful to refresh your content from time to time. Blogs can help. You can create blogs linked to your website so that it can also improve your backlinks.

3.       Pay attention to your Competitors – your competitors might do better than you that’s why always search for new techniques for your website to rank. Try to find out what your competitors are doing that you might not be doing. Keep your options open and always think that it isn’t your versus Google. It’s you against your competitors.

If you are looking to hire a trusted SEO consultant in Southwest Florida, Digital Marketing Concepts is here to help. We have an extensive knowledge of Search Engine Optimization that can help you with your SEO needs in Southwest Florida particularly in Cape Coral, Fort Myers, Naples, Fort Lauderdale, and Miami.

You can reach us at these numbers:

FORT MYERS | CAPE CORAL | NAPLES: 239-244-2009

FORT LAUDERDALE | MIAMI: 305-224-1274

Fundamentals of Web Design in Southwest Florida

Let’s start with this question, “What is web design?” Much same with the concept of design, web design is a similar process of creating something, but the intention is to present the design through electronic web pages, in which end users can access it through the internet with the help of a web browser through an electronic device such as a laptop, smartphone or a computer.  

Web design originated sometime in 1989 during the birth of the World Wide Web. At first, text-only pages could only be viewed using a simple line-mode browser. Until such time, some graphic designers incorporated different languages and designs and made complex systems to develop HTML that promoted a more complex layout for web design. It was such a time that different processes were developed and made web design a new thing. Looking back on how simple it was, we couldn’t fathom how fast it evolved and improved.

Now that know what web design is and when it started, we would like to talk about the fundamentals. What are the fundamentals or elements of web design?

·         Layout: Layout is the way the graphics, ads, and text are arranged. In the web world, a key goal is to help the user find the information they are looking for at a glance. This includes maintaining the balance, consistency, and integrity of the design. This usually answers the question “How does my website look?”

·         Color: The choice of colors depends on the purpose and who your users are. It could be simple black-and-white to multi-colored design, passing on the personality of a person or the brand of an organization, using colors that are more pleasing to the eyes.

·         Graphics: Graphics can include logos, photos, clipart or icons, all of which augment the design of your website. For user-friendliness, these need to be placed appropriately, working with the color and content of the web page, while not making it too jam-packed or slow to load. Web designers usually hire a separate graphic designer to make sure all of the criteria are met. You can read here as to why graphic design is important for your business.

·         Fonts:  The use of various fonts can improve a website design. Most web browsers can only read a select number of fonts, known as "web-safe fonts", so your designer will generally work within this widely accepted group, making it easy to read and pleasing.

·         Content: Content and design can work together to enhance the message of the site through visuals and text. Written text should always be relevant and useful, so as not to confuse the reader and to give them what they want so they will remain on the site. Content should be optimized for search engines and be of a suitable length, incorporating relevant keywords to make your website popular.

So, we have now discussed the fundamentals of web design in Southwest Florida. We hope these elements are useful to you. If you are looking to hire a web designer in Southwest Florida, Digital Marketing Concepts is here to help. They have an extensive knowledge of Web Design that can help you with your web design needs in Southwest Florida. We serve the following areas: Fort Myers, Cape Coral, Naples, Fort Lauderdale and Miami, Florida.

You can reach them at these numbers:

FORT MYERS | CAPE CORAL | NAPLES: 239-244-2009

FORT LAUDERDALE | MIAMI: 305-224-1274

How to plan your Video Marketing Strategy?

Whether you are a big or a small business, you have to consider an effective video marketing strategy that can help you grow your business. Previously, no one really paid enough attention to video marketing until recently, study shows the impact of video marketing in all kinds of business. With the industry growing, it’s hard to not follow the successful ones. Let’s discuss how you can plan your Video Marketing Strategy one by one.

1.       For whom is your video for?

You have to specify your target audiences for your video. You have to do a thorough research as to why are you putting up your video. You have to talk to your audience through your video. You have to outline it properly so your target audience will receive the message you are trying to convey. If you have specified your target audience, the next step would be the content.

2.       What is your content?

What type of content are you trying to make? Is it educational? Modern? Entertaining? You need to specify your content and tone so that your target audience will get your message right on point. Most importantly, it should be easy to understand so it will give an impact to your viewers. After you’re done specifying your content, it’s now time to look at your outline.

3.       What is the outline of your content?

When you already know for whom your video is for and what type of content you want to show, it’s important that you properly execute it. Outline is very important because there will be tendencies that your ideas might be all over the place. It’s imperative that you create a workflow beforehand so that your ideas will be properly structured and your audience will not be confused about your end goal. Tell a story. That is the most effective way to put it.

4.       Who will be responsible in creating your video?

You have already put up a good plan. Your who, why, what and when is already established. But the biggest question now is “how?” First, specify your budget. Once you have established this, it will be easy to choose who will do this. Will it be an in-house videographer? Or perhaps outsource an agency? So whoever is qualified and fits your budget, work with them closely. You might want to be involved  directly so that you can give your inputs from time to time.

Once you have laid down your plans on the table, work with an inspiration. Your videographer will know what to do. And if you are in Southwest Florida, Digital Marketing Concepts can be your videographer. Digital Media Concepts is the best Multimedia Company that can help you with your Video Internet Marketing needs. We have superb ideas that can help you fill in the gaps while you are building your plan. Video Internet Marketing is not that difficult. You just have to have the right partner while doing this so to not put too much weight on you. If you have decided, you can reach us at these numbers:

Fort Myers, Cape Coral, Naples: 239-244-2009

Fort Lauderdale, Miami: 305-224-1274

Is Graphic Design important for your Business?

Graphic design has played an important role in marketing and advertising over the years. It is a must in our everyday lives as it can influence and attract customers to brands and advertising. You can just see graphic design anywhere. Be it in books, magazines, flyers, social media and anywhere in the internet. Graphic design can convey your emotions and information through pictures and context. So as of now, you have a general idea on how important it is in your business.

Let’s discuss them in details. Here are four factors to explain why Graphic design is important for your business:

1.       Helps create a strong impression – First impression lasts as they say. This is very true in Graphic design. Consumers are usually compelled reading more and to click that “add to cart” button in your website. It directs potential customers to take action and thus, can benefit your business a lot. Consumer trust would also grow and once they see your website, they already have this notion in their minds that they can trust you.

2.       Building a brand identity – Consistency is the key. We would look into consistency for this because this is the key for consumers to remember you. If you are consistent with your design, your business becomes easy to recognize and memorable for them. This makes your business reliable for them. If you are reliable, of course, you know what it already means; you can turn those users into customers.

3.       It can help you narrate a story – It is imperative that your designs have a well-detailed and well-thought out strategy. A careful strategy is needed to make your consumers feel the story behind your business. You have to describe a story behind your graphic design that can capture your audience’s attention. If people get a feel of what your business is like, they will have a higher chance of buying your products.

4.       Profit – So if the above mentioned are met, this turns into profit. A business becomes stable with good profit, and we all know that. Thus, if there is a poor graphic design, it will be unfavorable towards your company. We can all agree that if you invest in good graphic design today, it will save you money in the long run.

These are just some of the factors why Graphic Design is important for your business. Now that you have an idea, next step is looking for the best Graphic design company. If you are in Southern Florida, Digital Media Concepts is the best Multimedia Company that can help you with your Graphic Design needs in Southwest Florida. Digital Media Concepts can offer our expertise with an affordable and reasonable price! We assure you, we will meet your needs and specifications. What are you waiting for? Contact us now through 239-244-2009, and partner with us!

Why Hire an SEO Consultant?

If your website doesn't show up on the first page of search results on Google, Bing or Yahoo, your potential customers might not even know you exist. Hence, they will find your competitors instead. Better search engine visibility can be critical to boosting traffic to your website, which can lead to increased brand awareness and higher sales and profits. Having knowledge on Search Engine Optimization is definitely a powerful tool that could lead your website to become successful and more profitable. But, if you lack the technical expertise about these things, it could really be critical. That is why businesses nowadays are hiring SEO consultants and specialists to help them with their website ranking.

It might really make sense to hire an experienced and reliable SEO consultant or specialist. Here are the possible reasons:

1.       They are experts – these experienced SEO consultants already know the workarounds about SEO. They have the pertinent knowledge to help you with your website problem. SEO process constantly evolves and these SEO consultants are always in the loop on what are the new trends and acceptable SEO practices.

2.       Can save you time – when you attempt to do your own SEO, it is greatly time consuming. One of the reasons why companies hire or outsource various marketing functions is because they want to save time. Instead of spending on rather more essential things, it’s like starting from the scratch and learning new things all over again. This can take one headache away from you.

3.       Avoid costly mistakes – Yes, we believe that time is money and this is particularly true in SEO. We can never know that one unimportant error can cause you huge mistakes with search engines. Some mistakes can be penalized by search engines and your website could be possibly blacklisted without you knowing it. So, try avoiding these expensive mistakes and just hire a dependable SEO consultant.

4.       Can improve your ROI – When you are investing on something, it is our assumption that you are expecting to gain something. Hiring an SEO consultant can definitely increase your chances of improving your ROI. You can expect that your goals will be met as you already saved your time and energy that you were supposed to spend by attempting to do it yourself. Your traffic can definitely increase and give your more leads that can translate as your new customers.

These are just a few factors why you should hire an SEO Consultant for your website. Now, you must be asking, who are you going to hire? At Digital Marketing Concepts, we believe that hiring an SEO consultant is an investment. We have customized SEO plans for you and we will discuss possible SEO packages that suit your needs. We only aim what’s best for you that’s why if you trust us, we can help you with the best of our ability.

You can search here for some of our samples so that your mind can be at ease if you are in doubt about what we can do for you. At Digital Marketing Concepts, we are so confident in our abilities, we do not require long term contracts.  Our team is capable and well-trained when it comes to SEO. Our clients stay with us because they want to, not because they have to. They got more than what they paid for because they got more customers through their website. You can contact us for more information. Give us a ring at these numbers:

FORT MYERS | CAPE CORAL | NAPLES: 239-244-2009

FORT LAUDERDALE | MIAMI: 305-224-1274

Social Media Marketing and its Uses

Let’s face it, it is 2018 and we all know the role of social media in the current times. We all have been 
using social media anywhere we go and anytime we want. For some of us, having wi-fi and data is a 
must. Being online 24/7 is important to get in touch with our friends and being active on different social 
media platforms is something we would want to do. Therefore, we can say that social media is the “the 
next big thing” given how powerful its scope is and its reach.

So how do social media impact your business? Let discuss them one by one.

1.       Increased Brand Recognition – visibility is important. Social media make your brand easy to 
recognize and familiar to your target customers. Through your social media channels, you are 
introducing and giving a face to your brand. This is where you shape the image of your brand.

2.       Increase traffic – you have to understand that every social media account that you add leads to 
more traffic to the keywords that you currently rank for. A link to your profile gets you a higher 
opportunity to be searched by users. The more traffic you generate, the more conversions you make.

3.       Decreased Marketing costs - by giving your business brand the social media touch, you not only 
generate more business but also connect with your customers better and serve them on a higher level. 
You lessen the traditional ways of marketing and increase social media visibility thus making your online 
marketing easier and cost-effective.

4.       Better Customer Experience – you have to treat every interaction as a special connection 
between you and your followers. Every interaction should be an opportunity for you to display your best 
customer service skills thus, giving your followers a special experience and letting them know that you 
care about them. This will also lead to better customer insights.

Now, given these factors to impact your business, I bet you are now more interested to consider having 
a Social Media Marketing partner. This is where Digital Marketing Concepts come in. If you are in 
Southern Florida, Digital Marketing Concepts is the best Multimedia Company that can help you 
with your Social Media Marketing needs. We can offer our expertise with an affordable and 
reasonable price! You can be connected with potential customers with ease and confidence. We 
assure you, we will meet your needs and specifications. Contact us now through 239-244-2009, and 
partner with us!