How Can Video Internet Marketing Help Improve Your Website Traffic?

It’s not too hard to see why video internet marketing is so popular these days, for one thing, 
it’s an easy-to-digest format that gives our eyes a rest from the overabundance of textual 
information online. And those of you who are headed towards digital marketing strategies for 
your business should have a complete understanding of the power of video internet marketing 
in Florida as a marketing tool. This is not only because you might be interested in making 
amazing videos, but because you’ll probably have to learn to incorporate video internet 
marketing in Fort Myers and video internet marketing in Naples into their content in order 
to remain competitive.

• Video Internet Marketing at Digital Marketing Concepts

Digital Marketing Concepts offers video internet marketing services that create and share 
video and now let's highlight how video internet marketing helps your website traffic. 

• What is video internet marketing? 

Video internet marketing is a versatile and engaging content format that not only gives us a 
real-life picture of what is going on; it’s also easy to share across multiple platforms. Consumers 
like it because it’s easy to digest, entertaining and engaging.  Video is also very accessible to 
anyone with internet access, both to watch and to produce. 

How does video internet marketing help improve your website traffic? 

1. Subscriber engagement increase

Most internet users watch videos to the end. This is the best indicator among all types of content. 
And the likes and shares increase the organic coverage of publications and brand recognition in 
social networks.

2. More traffic to the site

The ideal video attracts attention, interests and most importantly – causes a desire to learn more 
about your business.

3. Growing confidence in your business

Video content makes the brand closer to potential customers. Short and memorable videos convey 
your values to the audience, solve problems, train, motivate and even amuse your subscribers. 

4. Increase in conversions and sales

70% of marketers and entrepreneurs believe that video brings more conversions than any other 
content. Video marketing increases company profits by 49% a year compared to those companies 
that do not use it.

Video is one of the most popular content forms in the world and the truth is that it’s not likely to be 
going anywhere soon. And it makes sense: in an impersonal digital world, we’re craving connection 
and personality. We want to see and hear people in a real-life context -- it’s meaningful.

Video is not only fun, but it’s also really one of the best ways to get up close to your audience and 
give them a real glimpse of what you and your business or your clients are doing. The key here is 
to think beyond profit and product -- show them something about your philosophy, or share some 
information on an interesting event, or offer some valuable information. The more they know about 
your positive practices, the more likely they are to stick around. Competent entrepreneurs are 
already using video content for getting more traffic to their pages. Try it too!

Upgrade your content marketing strategy. Leverage our expertise as South Florida’s leading  
video marketing company today – contact Digital Marketing Concepts today.

7 Characteristics of an Effective Website Development

Based on estimated statistical data by Internet Live Stats: there are more than 1.9 billion 
websites, more than 3.5 billion Google Chrome searches every day, and an estimated 
350,000 tweets sent each minute.

In this vast digital universe, the biggest challenge is to capture the reader’s attention and 
interests. Effective website design and development is the key to beating the statistics. 
Websites that are on the top of search results and holding readers’ attention, will most 
likely be on the top of the ‘digital world food chain’. 

There are so many characteristics of making effective website development, hard to 
say it cannot be covered all in here, however, here are some notable characteristics in 
order to make sure your website gets the attention it deserves:

1.Appearance

The first impression is vitally important and long-lasting, and it only takes a tenth of a 
second to form a judgment or perceived cognition based on our natural inclinations. A 
website should be pleasantly captivating, interestingly attractive and professional. At the 
onset of clicking your site, you need to capture the audience’s emotional and mental 
side to instill a psychological craving impact, making them visit your website, and 
wanting for more. 

Here are some aspects to consider to have an attractive and appealing homepage 
website namely: right color, use the proper and professional kind of color based on your 
company’s color motto or format is enough to convey company professionalism; readable 
text, by selecting the type and color of the font that balances with its other aspects can 
convey a quality design; substantial graphics, visual perspective, and appeal helps the 
fonts convey a meaningful content; and high-quality photography, to get high-end visual 
appeal is to use top of the line photography where images are crisp with high-detailed 
pixels. 

2.Web Content

Substance and style are essentials in making meaningful content. Your audience is 
searching for data that is relevant and informative, use this leverage to increase your 
reader's trust and confidence. Some considerations to watch out for in making an 
effective web content such as concise and organized, updated, responsive and hiring 
the professionals:

Concise and organized. Nowadays we are living in a fast lane lifestyle, and you have 
less than 10 seconds to capture your reader’s attention. Clearly labeled topics with 
subtopics, having small paragraphs is important; 

Updated. Having your website regularly updating will entice more readers to visit more 
often.  One way of engaging your visitors through your upgrades is by giving them the 
opportunity to download premium content in exchange for an email address or capturing 
a lead. A downloaded content means an expression of interest and open leverage to give 
them more valuable content moving forward to nurture them through to the sale; 

Responsive. Successful websites are responsive websites. A responsive website has flexible 
designed options for its visitors like it changes in its layout to fit the device and browser size 
like PC monitor or mobile phone. 

Hiring professionals. Consider hiring professional writers to write or edit your text content. A 
certified, trusted and expert technical writer who can make a write-up specialization from 
technical jargon to specialized subjects can enhance and entice more informative content.

3.Usefulness and Usability 

This is often the neglected component of a website. Quality-wise websites are simple to 
read, you can navigate fast and easy to understand. Several key elements are required to 
deliver a functional and versatile website like simplicity, fast-loading pages, minimal scroll, 
consistent layout, prominent and logical navigation, and cross-platform/browser compatibility.

4.Updated  with Modern Technology

To be in the digital business means updated and always keeping up with the latest trends and 
technology. Build a website that supports the latest digital hardware in the field of mobile 
phones, computers, and electronic gadgets. Fluid and responsive web design are essential 
elements for modern websites.   

5. Scalability

 A modern website should be adaptable to support its visitors. Scalable in different user 
interfaces, both in front-end and back-end databases, services and API’s. Moreover, the site 
should be highly versatile in any screen resolution and can operate on any platform while 
being cross-browser compatible. 

6.Secured 

With a vast number of hackers and crackers, security has always been an issue. The website 
should be able to follow industry standards, guidelines and be upgraded to the latest security 
protocols. Websites who are most protected and safe have security features like keeping 
software up to date, watching out for SQL injection, protecting against XSS attacks, being 
wary of error messages, validating on both sides, checking your passwords and getting 
website security tools.

7. Search Engine Optimized (SEO)

Search engine optimization is too wide and complex to be discussed here. However, for 
the sake of mentioning the topic since it is essential for website development and there are 
hundreds of rules and guidelines and we can name some like always Include written contents 
in HTML format, don't use Flash, JavaScript or image-only objects for your navigational items, 
HTML codes should be clutter-free, frequent usage of important keywords in your copy, and 
always leverage your links.

We’ve barely covered the tip of what makes a website most effectively. However, by following 
these common characteristics, you will be headed in the right direction.

To know more how we can help you create and build, redesign, website new features, or 
assistance in improving its conversion rate of your website, call Digital Marketing Concepts  
of Southwest Florida, the next generation of Digital Marketing Experts at FORT MYERS | 
CAPE CORAL: 239-244-2009 today for a non-obligatory and free initial consultation on our 
 Website Development Services. 

With a combined experience of over 50 years in every facet of Digital Marketing, we introduce 
customers to sellers of multiple products and services, from creating and designing websites, 
performing search engine optimization, managing your pay per click campaigns to social 
media ads and social media development at our Website Development Florida, Website 
Development Naples, Website Development Fort Myers, and Website Development 
Southwest Florida.

If you are a business or a business owner wanting real results with proven professionals, 
then reach us at contact@digitalmarketingconcepts.us, our Florida Website Development 
team will help you discover the boundless possibilities that await you.

You can also contact us at our website at http://bit.ly/digitalmarketingconceptscontactus, or 
personally visit us at our Service Areas: Fort Myers, and Cape Coral.