How to Increase Website Credibility

 

Increasing website credibility is one way to convert visitors into potential customers. Businesses 

with a credible web presence gain a strategic advantage. Website credibility affects whether a 

visitor takes the next step, makes contact and completes a purchase or whether they simply 

leave your website and go on to the next.

Website Credibility Checklist

Below are some ways to establish credibility, build assurance and show trustworthiness on your 

website.

1. Consistency (Over Time) 

Be consistent with website content such as physical addresses, phone numbers, services and 

products. 

2. No Unnecessary Requirements

Too many popups, including forced sign ups and click ads, decrease trust.

3. Add Useful FAQs

Customers have questions and objections. An FAQ is a helpful, upfront and honest way to give 

customers straight answers to some of their questions.

4. Minimized Jargon

Jargon isn’t a good idea; use simple and direct words in website content. 

5. An Up-to-Date Blog

Publishing a monthly blog articles show visitors a website is active and maintained.

6. Useful Expertise

Website visitors look for expert solutions to specific problems and credible content.

7. Minimized or Avoided Advertising

Visitors hate ads; they are annoying and pushy interruptions.

 

8. Helpful Customer Service

Great service gives website visitors a positive website experience and improves earned credibility. 

Consider adding a live chat or facebook messenger option to keep it simple for your audience.

9. Customer Reviews

90% of consumers read online reviews before visiting a business and 88% of consumers trust 

online reviews as much as personal recommendations. Encourage your customers to leave a 

review on your facebook page, google mybusiness listing, yelp, BBB and other review sites.

10. Trust Seals 

Logos or seals from independent and trustworthy authorities enable you to borrow their credibility 

as your own. Use trust seals like Web of Trust, GoDaddy Site Seal, Norton Secured, PayPal 

Verified, BBB Accredited Business, and HTTPS.

11. Customer Validation

Display client lists, numbers and industries. When customers discover their competitors or 

other trusted brands use you, they are more likely to trust your brand.

12. Press Mentions

Media exposure is a powerful credibility booster.

13. Awards 

Awards raise your company’s profile and deliver a prestige boost. The more impressive the 

award, the bigger the boost.

14. Developed Branding

A solid brand gives you a specific place in a customer’s mind via psychological anchoring, which 

establishes credibility. Branding is what lasts in the long run.

15. Highlighted Professional Affiliations and Memberships.

Do you belong to any professional organizations that are recognizable in your industry? If so, 

highlight your professional affiliations and memberships by displaying their logos on your website 

and linking to their website. By aligning your company with other well respected brands, you are 

able to boost your own reputation, credibility and trust.

16. Professional Web Design

Customers form a first impression of your website in 50 milliseconds. There’s no time to think 

with this first impression. It’s visual, focused on aesthetics, and almost entirely emotional.

Stanford’s Persuasion Technology Lab found that almost half (46 percent) of people say a 

website’s design is the number one criteria for determining website credibility

17. Typography  

Research shows larger fonts improve reading speeds. Website visitors comprehend more 

when typography is legible and clear.  

Choose easy to read fonts such as:

• Arial

• Georgia

• Helvetica

• Lato

• Open Sans

• PT Sans & PT Serif

• Quicksand

• Roboto

• Verdana

18. Good Grammar 

Spelling and grammar matter most because they are elements of the first impression customers 

form about your brand. A typo here or there won’t ruin your credibility, but a consistent pattern of 

bad grammar hurts your credibility. Sites like Grammarly can help keep your grammar in check.

19. On-Site Search Box

Most e-commerce visitors start the buyer’s journey in the search box. In fact, a visitor that uses 

site search is 1.8X more likely to convert.

Website visitors often have a hard time with search. The keywords they use don’t always lead 

them to what they’re looking for. So, it’s often a good idea to redirect searches to navigation whenever

possible.

20. Website Navigation

Website navigation communicates trustworthiness to visitors. Use organization, easy navigation, 

appropriate images and color themes to offer a better user experience.

21. No Broken Links

Technical glitches including broken links, missing pages and development bugs decrease visitor 

confidence in business and willingness to convert.

22. Website Loading Time

A slow loading time increases bounce rate as visitors tend to close the website. Optimize websites 

and images for faster loading. Use Google PageInsight to measure website score in desktop and 

mobile.

23. Contact Information  

Posting business phone numbers, addresses, emails, live chat links, social media profiles, and 

hours of operation convey you’re a real business and not a fly-by-night operator. Visitors feel 

confident knowing they can contact you if they run into trouble.

24. Staff Photos and Bios

Customers like to see real people running your business. They want to hear your story, verify 

your background and see who they are giving their money to.

Sharing staff photos increases conversions. Hiding staff photos sends the message that you’re 

untrustworthy or concealing something.

Contact Fort Myers's Most Trusted Digital Marketing Agency

Digital Marketing Concepts has been helping businesses build online reputations and increase 

website credibility for over 6 years. Our leading web designers, graphic designers, SEO specialists 

and social media marketing specialists work together to deliver premier results.

To schedule a FREE initial consultation, call Digital Marketing Concepts at 239-244-2009 today.

Full Service Web Design Agency

 

Flexibility, Mobility, Connection

If your website is your window to the world, social media is your bridge. Social media keeps you connected to your network and your community. It helps you build strong relationships with your customers and create your own branding and image.

But what makes a great Social Media page? Worry not. Our team at Digital Marketing Concepts will deliver your Social Media Management needs. We have a team of experienced content writers and planners who know how to create engaging posts for your social media audience.

 

How do we do it?

• Posting

  Starting with a tailored strategy, we create posts that engage your users, bringing you shares and
  new connections. Leave the writing, publishing, and analyzing to us. We do it best.

• Targeting

  We use data to understand your consumer’s journey in order to be in the right place, at the right
  time, in a way that drives performance.
  

• Branding

  The way you present your business is crucial to both attracting and keeping customers. From
  creating compelling graphics to crafting customized, targeted campaigns, we help you create a
  consistent company image that will leave an impression to your audience. We can make your
  business stand-out with a well-thought of brand identity and strategic communications plan.

• Review Management

  Your reputation is critical online. That’s why we work not only to solicit positive feedback for
  your business but also to intercept damaging feedback and even help formulate the best
  response.
  

 

 

What do we offer?

Measured Success

In order for your social media strategy to continue working, we need to watch the data. We adjust our strategy based on where we see success. If you want to enjoy the benefits of Social Media, you have to have an expert team. You deserve the best!

 

What do we offer?

Paid Advertising

Social Media Ads can be extremely effective. Nowadays, you see ads everywhere. In setting up effective ads, you just don’t specify an attractive offer. You also have to target the right audience and location. Our marketing team will help get your valuable content to your target audience to increase your social following.

 

Achieve your marketing plans
with DMC

We can customize Social Media Marketing campaigns according to your need. We don’t just leave 

you alone. We listen and we apply. Digital Marketing Concepts implements strategic Social Media 

Management plans and adhere to your marketing plans. If you are ready to talk to us, call us on  

239-244-2009 for your non-obligatory consultation today!

 

Advantages of Choosing a Certified Google Partner Agency

 

One of the most popular methods of digital marketing is pay-per-click (PPC) advertising. This 

method utilizes Google Ads to help run paid advertising campaigns to reach your target audience.

If you want to maximize your digital marketing budget, it is best to work with a Google Partner 

agency. A Google Partner will be able to deliver a better campaign that stretches every dollar 

of your budget.

There are numerous benefits to using a Google Partner agency, which we will discuss on this 

page. If you’re ready to start your PPC campaign with a Google Partner company, call  

Digital Marketing Concepts today at 239-244-2009 to speak with a google ads campaign 

specialist.

How Do You Become a Certified Google Partner?

Google awards the Google Partner badge to an agency (or individual) who meets rigorous 

standards for advertising and product knowledge. To become an official partner, you must 

pass Google Ads product certification exams and demonstrate competency in Google tools.

Being a Google Partner also means that you can take all of your Google-knowledge and 

“walk the talk.” Our partnership is a by-product of our commitment to grow our clients’ businesses 

by strategically using Google.

Google audited our Google Ads manager account to determine if it met the standards of being a 

Google Partner. There are various Google Ad performance, spend, and certification standards 

that must be met before Google will even consider an agency for an audit.

The Digital Marketing Concepts of Fort Myers, Florida always strives to provide top-quality Google 

Ads management to our clients. The results of Google’s audit of our account reflected this 

dedication, which ultimately helped secure our Google Partner status.

Benefits of Working with a Google Partner Agency

1. Google Partners are experts.

A Google Partner company will help you produce the best campaign. They have experience with 

Google Ads and have staff that is highly trained to work with Google Ads. With Digital Marketing 

Concepts, you’re partnering with an agency that knows the ins and outs of Google Ads.

2. Google Partners stay up to date with the latest PPC information.

Google requires their Partners to constantly learn the changes. Google Partner Agencies are 

required to take recertification exams to ensure they are well versed in the latest changes.

Google helps partner companies by providing them with training, so you can feel confident that the 

information is coming directly from the source. A company must be on top of the changes to 

provide you with the best campaign. Google makes sure that it happens.

3. Google Partners can help you quickly.

When running a campaign, any number of issues can arise that negatively impact your campaign. 

Ads can be attacked by malware, which halts a campaign from running, costs your business time 

and money and would take days for you to fix on your own.

A Premier Google Partner has a dedicated Google agency team that they can contact to take care 

of issues quickly, saving your business time and money.  This makes a Premier Partner a great 

option for your business.

4. Google Partners work directly with Google.

The best thing about a Google Partner is that they work directly with Google. PPC ads are operated 

through Google’s platform. They are one of the top search engine platforms that users use to 

conduct searches.

It is difficult for your individual business to build a direct connection with Google. If you run into issues 

or need help, it can be challenging to get in touch with someone from Google. There are hundreds of 

thousands of other businesses that are trying to get in contact Google too, which makes it difficult for 

your business to establish that connection.

When you use a Google Partner company, you have a direct line of communication with Google. 

 

Google provides these companies with their own team, so they always have someone to contact. 

These companies speak to Google directly to address numerous types of topics.

You can have your Google Partner make contact about optimizing your account or relevant insights. 

As issues or concerns arise, a direct line to solve them is guaranteed.

Since Google Partner companies work directly with Google, all of their training comes from Google. 

As stated previously, Google provides Partners with training sessions to help them improve their 

Google Ads campaigns. These companies are constantly trained on the latest features and how to 

use them.

Google Partners receive their information, training, and certification directly from Google. Meaning 

you will get a far better Google Ads campaign because they are obtaining and applying the knowledge
straight from the platform that hosts your PPC ad.

 

By utilizing a Google Partner company, you will get a great campaign that will bring results for your 

business.

Would you like your business to be found on Google Page One?

Call Digital Marketing Concepts of Fort Myers, FL now at 239-244-2009 and partner with us! We 

would love to hear from you! Discover more about our services here!

Google Lighthouse

 

The scoring system and suggestions of improvement that Google Lighthouse generates 

make the best “barometer” for Digital Marketing Concepts to:

• assess the quality of the audited pages (in case of an existing website, so we know
  what we’re dealing with)

• evaluate our work (after we’ve built/improved a website)

• identify existing issues and prepare our “To Do” lists to fix them

 

Call us at (239) 244-2009 for a free  website lighthouse audits

https://www.digitalmarketingconcepts.us/

Off-Page SEO Techniques To Drive Organic Traffic & Raise Brand Awareness

Introducing Digital Marketing Concepts of Southwest Florida, the next generation of Digital Marketing Experts.

 

• Link Building is King

• Harness that Social Media Power

• Add an RSS Feed Subscription Box

• Guest Posting is Still Hot

• Forums Posting Is a Thing

• Build Trust

• Incorporate Videos and Images

• Build Relationships with Webmasters/Influencers

• Be Present On the Web

Contact us:

📍Naples, Fort Myers, and Cape Coral: ☎️239-244-2009

📍Fort Lauderdale and Miami: ☎️305-249-1845

📌https://www.digitalmarketingconcepts.us/

Digital Marketing Concepts of Cape Coral: ProFloors & Cabinets

 

Digital Marketing Concepts of Cape Coral, Florida is proud to share that we have just launched a new 

site for PRO FLOORS & CABINETS.

They are experts trained in flooring sales and design and will help you find the perfect floor for the way
you live.

As part of America’s leading flooring retail group, 500-store nationwide buying power guarantees you 

low prices on thousands of carpet types and other flooring options backed by the most solid warranties 

in the floor covering industry.

Visit their website to learn more: https://www.profloors.biz/

We are at the forefront of Digital Marketing and SEO. Call Digital Marketing Concepts at 

(239) 244-2009 or contact us online today for a free consultation.