How Can Website Design Affect Your Company?

While many companies in Florida  have a web presence, many are incredibly outdated when it 
comes to communicating effectively with their prospects. Just as cars date, fashions change 
and house styles evolve, so do websites and our understanding of how best to communicate 
online. In fact it would be fair to say that websites and technology change at 10 times the pace 
of everything else around them. If your website is dated and you are using dated communication 
strategies then it’s highly likely that you are losing customers.Because we trust websites that are 
clearly being looked after and loved, more so than websites that look like they haven’t been touched 
or updated. DigitalMarketing Concepts is digital marketing company in Florida that offers  
digital marketing services to help you and your company with your website design to make 
your business multifunctional.  So, how can website design affect your company? 

1. It helps your business connect with customers in meaningful ways. 

90% of consumers today expect a website to have a responsive website design components. 
These help answer questions and guide their decisions. Remember, over 70% of the customer’s 
interactions with you are now digital. A good  website design lets you make the most of this digital 
piece of the customer’s relationship to your brand.

2. Increase trust of customers 

Each positive interaction with you gets a person a little more invested in your brand. In the beginning, 
money doesn’t even need to be involved.

Each time a person does something on your site, they feel rewarded.

It encourages them to keep going. They begin to feel that they may miss out if they stop now. An 
ordinary website doesn’t have this power.

An interactive website design does.

3. Increase conversion rates

A responsive website design engages your customers. It builds trust and interest without asking 
too much too soon. As their trust grows, they become a paying customer. It’s the logical next step.

On the other hand, an interactive website design will engage them more and entice them to stick 
around longer.

4. Improve personalization

Interactions not only engage. They can be measured. Interactions happen without the need for 
direct, day-to-day involvement with each potential customer. Spend more time and effort focusing 
on closing deals with highly-qualified leads.

While you do, your interactive website design automatically nurtures cold leads. Soon they become 
hot ones through personalization. Now, that’s how to maximize your small business budget and 
optimize your valuable time.

5. Solidify your business

When you connect with people through an interactive website design, you become a fixture in their 
lives. They come back to your website again and again because you add value to their lives. That’s 
even if they’re not yet a paying customer.

6.Teach customers about your business

Of great value to your brand is the potential of customers to learn through an interactive website 
design.Today’s consumers want information before they make a buying decision. They want to see 
full transparency. While they may want this, they want to get this information in a way that stimulates.

The micro-interactions found on interactive sites do just that.

7. Encourage sharing

When you provide a more meaningful experience, people want to share your site with others. They 
want others to get the same benefits. Or they want to be the first to “discover” your brand among 
their friends.

Sadly, most small businesses aren’t investing in a responsive website design in  Fort Myers. 
They think it will be too expensive or hard to upkeep. They don’t have the in-house skills to develop 
a more helpful site. They think having a small business website is enough. Turn their 
misunderstanding into your competitive advantage. Connect with people in a modern way.

To learn more about how our team at Digital Marketing Concepts  can help you build more 
interactivity into your website, contact us today.

Why Video Internet Marketing is the New Trend?

Video marketing in Florida is a versatile and engaging content format that not only gives us a 
real-life picture of what is going on; it’s also easy to share across multiple platforms. Consumers 
like it because it’s easy to digest, entertaining and engaging, and marketers like it because it can 
give a potentially huge return on investment through many channels.

While there is certainly a trend towards higher quality video on a professional level, anyone can 
hop onto their laptop and create their own video in under an hour. Digital Marketing Concepts 
is a digital marketing company in Florida that now offers video marketing services in Florida. 
So why video marketing is the new trend? 

It reaches new audience.

Many companies in Florida don’t see video marketing as a necessity. That is understandable. 
Traditional video production requires time, money, and effort. Most of your competitors all have a 
blog, email marketing, or social media presence, but many of them are not using videos.

So, why bother right?

Because you might miss out a huge chunk of the potential new audience. Around 5 billion videos 
are being watched every day on YouTube with an average mobile viewing time of 40 minutes.

Search Engine Optimization

Search engines love videos because they see them as high-quality content, so to this end, 
using videos in various types of content as well as on your main web pages can work 
wonders for your SEO.

Getting Personal

Ever wanted to check out Facebook Live or Instagram stories? If you’re in a digital marketing 
career, or you’re heading in that direction, you’ll need to learn how to create basic videos and 
optimize them. Instagram Stories and Snapchat are both awesome for offering people intimate 
glimpses or short, personal glances of what you’re up to and they are so great for creative tools. 
The interesting thing about these videos is that they’re only up for 24-hours so that creates more 
of a real-time feel. It also gives marketers the opportunity to develop ads that are focussed on 
time-sensitive promotions.

 Boosting Conversions

Video marketing is great for conversions on websites is that they actually keep people around 
for long enough to look around on the site. This is especially true for those who aren’t big 
readers (a good rule of thumb is to assume that people’s eyes could be tired from looking at a 
screen all day). Supposedly people watching a video stick around for two whole minutes longer 
if there’s a video.

Video marketing is one of the most popular content forms in the world and the truth is that it’s 
not likely to be going anywhere soon. And it makes sense: in an impersonal digital world, we’re 
craving connection and personality. We want to see and hear people in a real-life context -- it’s 
meaningful.

Video is not only fun, but it’s also really one of the best ways to get up close to your audience 
and give them a real glimpse of what you and your business or your clients are doing. The key 
here is to think beyond profit and product -- show them something about your philosophy, or 
share some information on an interesting event, or offer some valuable information. The more 
they know about your positive practices, the more likely they are to stick around.

If you are in Southern Florida, Digital Media Concepts is the best Multimedia Company that 
can help you with your Video Internet Marketing needs. We can offer our expertise at an 
affordable and reasonable price! We assure you, we will meet your needs and specifications.  
Contact us now through 239-244-2009, and partner with us! We will love to hear from you!

5 Things You Need to Know About How Social Media Can Help Your Business

Social media in Florida are internet services that let you interact with others and share and 
create content through online communities. Social media present great marketing opportunities 
for businesses of all sizes. Social media marketing is an invaluable tool for your business. It 
becomes an extension of your website, your physical locations, your brand, and your personality. 
Here are the 5 things you need to know about how social media can help your business. 

1.Social media helps businesses thru : 

• promoting the name of your brand and business
• tell customers about the goods and services
• find out what customers think of your business
• attract new customers
• build stronger relationships with existing customers.
  

2.Social media marketing has many advantages: 

• broad reach - social media can reach millions of people all around the world
• ability to target particular groups - many forms of social media (e.g. Facebook, Twitter, 
  Instagram) allow businesses to target specific groups, often in particular locations
• free or low-cost - many forms of social media are free for business, and paid options are 
  usually low-cost
• personal - social media allow you to communicate on a personal basis with individual 
  customers and groups
• fast - you can quickly distribute information to many people
• easy - you don't need high-level skills or computer equipment to participate in social media. 
  The average person with a standard computer should have no difficulty.
  

3.Social media are good for different marketing activities. The key social media services 
are:

• Facebook - a social networking site that allows you to have conversations with customers,
   post photos and videos, promote special offers, and more
• YouTube -  online video-hosting service that lets people share their videos
• blogs - internet sites that contain a series of entries or 'posts' about topics of interest to the 
  author, much like an online 'diary'
• online photo-sharing services - websites that allow users to store, organize and share their 
  photo collections
• customer review sites - websites that feature customer reviews of goods and services.

4.Social media helps many businesses are also using online technology to support their 
marketing efforts. This includes:

• developing applications for mobile devices
• modifying websites to make sure that they work properly on mobile devices
• giving customers the option of paying online.
  

5. Social media offers marketing services at a  low cost with a higher chance of giving 
brand to your business.

Companies are spending a larger percentage of their marketing budget each year on digital 
outreach. Social media is a smart way to reach a large audience than can run independently 
or in conjunction with traditional ad campaigns. It offers a way to engage existing and 
prospective customers and create an open dialogue with them.

If you aren't already familiar with social media, the terminology and the range of different services 
can seem daunting at first. But it's worth learning more. Most social media services are 
affordable and easy to use, and they can put your business in touch with customers like never 
before.

If you’re using social media to connect and communicate with your customers – then well done.  
You’re ahead of the majority of your competitors who yet haven’t woken up to the fact that this is 
how people communicate and research these days. We believe social media marketing 
 requires strategy, being on top of the latest cultural trends, having an authentic flair for creativity 
with a bit of intuition. If you want to grow and differentiate your business from your competitors, 
you need to strategize your use of social media for business mindfully.

Contact Digital Marketing Concepts. If you are in Southern Florida, Digital Marketing 
Concepts is the best Multimedia Company that can help you with your Social Media Marketing 
needs. We can offer our expertise at an affordable and reasonable price! You can be connected 
with potential customers with ease and confidence. We assure you, we will meet your needs 
and specifications. Contact us now through 239-244-2009, and partner with us!

Digital Marketing: How Does It Help Your Business?

When you started your small business, you hoped to be more independent and creative. 
You’re doing that, and you love it. But you probably need to keep the momentum going – 
keep building the business and growing your client base. Digital marketing is your tool 
for that growth.

In our digital world, potential clients are easier than ever to reach. The technology is at 
your fingertips. As accessible as it is, effective digital marketing services in Florida 
for businesses aren’t as easy to find. Knowing the marketing trends for 2019 and how to 
use them effectively, can help you turn those potential clients into growth for your business.

Most businesses use social media marketing to market to potential customers. The 
majority of these are looking to Facebook for their marketing and with more people using 
it than any other social media platform, this is indeed a smart move. With Facebook, 
you can create ads targeted to your ideal client. From digital behavior to location and 
interests, it is easy to get your brand in front of the right people. Once you’ve selected 
your targeting criteria and campaign objective, Facebook optimizes your ads.

While the ads themselves are important, SEO (search engine optimization) works 
with your search engine, such as Google, to drive potential customers to your website. 
Monitoring is as important as the ads themselves. When you monitor effectively, you can 
discontinue ads that are not performing well and enhance the ads that are. Because web 
site analytics can give you so much information, they can help you reduce ad spending 
and drive even more business growth, making them well worth the expense.

As a digital marketing agency in Florida,  Digital Marketing Concepts can help 
business owners increase the effectiveness of their digital marketing in Florida. 
The biggest challenges of the business owners are money and time.

Marketing takes second place to business owners’ primary business function, as it 
should. Over 20% of businesses have trouble finding the time to market effectively. 
This is understandable, as small business owners often take care of every aspect of 
the business. Researching marketing trends and tools, creating ads, maintaining and 
monitoring effectiveness can take a lot of time. And, since small business owners love 
to do things yourselves and have an independent spirit, you hate to ask someone to do 
these things for you. As part of that independent spirit, however, you know that 
sometimes delegation is key to running a successful business. If you have employees, 
you do that on a daily basis. You are an expert in your own industry, but you don’t need 
to be an expert in everything else, too. Because marketing plays such a large role in 
building your business and increasing your profits, you may find that you need extra 
time to concentrate on what you do best – running your business.

As a digital marketing agency in Florida, Digital Marketing Concept is the expert 
you need. We can help you navigate those business marketing trends and put them to 
work for your business. Whether you are just after help setting up your website or 
Facebook marketing, or if you want to call us in to work more closely. Digital Marketing 
Concepts is a digital marketing agency that has expertise in all the above scenarios. 
It offers you business to find their place in extensive globally with sophisticated and latest  
digital marketing services. We work with the concern of ensuring your time shortly, 
with phenomenal outcomes, web solutions with cost-effectiveness. with you on growing 
your business, we are here to help you and your small business succeed. We assure 
you, we will meet your needs and specifications. Contact us now through 239-244-2009, 
and partner with us!