A Responsive Website Design for Businesses in Fort Myers & Cape Coral, Florida

With a responsive website design in Fort Myers and Cape Coral, Florida, you don't have to have worry about having different websites for various devices or making sure that your site runs properly on a mobile device. 

There are some other really important reasons why you should make the switch to responsive design for your business website:

·         Take a step into the outside world and you'll notice a lot of people on their mobile phones. It seems that just about everyone is attached to the hip with their smartphone. However, there are many businesses who have not yet picked up on this trend and are missing out on making the experience easier for their users.

·         Google claims that it prefers responsive web design as the recommended mobile configuration. But why does Google prefer responsive design? For starters, it's more efficient for Google to crawl the site and then index and organize all the content that is online.

·         Also, when there is just one website and URL, it's much easier for users to share, engage and interact with the content on that site as compared to a site that has different pages for mobile and desktop users.

·         Besides all of the search benefits, as well as making users happy, responsive design has the ability to increase those coveted conversion rates from all of the mobile users in the world. Why? If a website is not working on a mobile or tablet device, users will be unable to convert.

·         Social media has gone mobile

·         We're guessing that you're involved with inbound marketing. But even if you're not, you still realize how important blogging and social media are in the digital age. If you have not implemented a social media strategy in your marketing campaign, you're missing out on a lot of leads. But, social media has also now gone mobile and more people have social media at their fingertips.

·         We've briefly touched on this before, but the responsive design gives users a better experience. For example, users don't have to play around with zooming and shrinking the text or images on the screen. Instead, all of the content automatically adjusts to the screen of the device. This makes it easier and more convenient for users to read and navigate on your site.

·         Looking at SEO, if you have separate desktop and mobile websites, you're going to have to run separate SEO campaigns for each. Wouldn't it just be easier to manage only one SEO campaign and one website? Having a single website would make your customers happier but more importantly responsive design is more cost effective as well.

·         In the business world, you have to stay ahead of the competition. So, if more and more users are using their mobile devices to search and make purchases online, you have to cater to that audience by having a mobile-friendly website. Some of your competitors may not be making use of responsive designs, which means that they are losing out on potential customers. And, that is where you can stay ahead and take those customers away or at least compete with those who have already implemented responsive websites.

Want to get ahead? Want to get better results from your website and switch to a responsive design for your business? Contact Digital Marketing Concepts for a free consultation and discover how we can help evolve your digital strategy.

Fundamentals of Web Design in Southwest Florida

Let’s start with this question, “What is web design?” Much same with the concept of design, web design is a similar process of creating something, but the intention is to present the design through electronic web pages, in which end users can access it through the internet with the help of a web browser through an electronic device such as a laptop, smartphone or a computer.  

Web design originated sometime in 1989 during the birth of the World Wide Web. At first, text-only pages could only be viewed using a simple line-mode browser. Until such time, some graphic designers incorporated different languages and designs and made complex systems to develop HTML that promoted a more complex layout for web design. It was such a time that different processes were developed and made web design a new thing. Looking back on how simple it was, we couldn’t fathom how fast it evolved and improved.

Now that know what web design is and when it started, we would like to talk about the fundamentals. What are the fundamentals or elements of web design?

·         Layout: Layout is the way the graphics, ads, and text are arranged. In the web world, a key goal is to help the user find the information they are looking for at a glance. This includes maintaining the balance, consistency, and integrity of the design. This usually answers the question “How does my website look?”

·         Color: The choice of colors depends on the purpose and who your users are. It could be simple black-and-white to multi-colored design, passing on the personality of a person or the brand of an organization, using colors that are more pleasing to the eyes.

·         Graphics: Graphics can include logos, photos, clipart or icons, all of which augment the design of your website. For user-friendliness, these need to be placed appropriately, working with the color and content of the web page, while not making it too jam-packed or slow to load. Web designers usually hire a separate graphic designer to make sure all of the criteria are met. You can read here as to why graphic design is important for your business.

·         Fonts:  The use of various fonts can improve a website design. Most web browsers can only read a select number of fonts, known as "web-safe fonts", so your designer will generally work within this widely accepted group, making it easy to read and pleasing.

·         Content: Content and design can work together to enhance the message of the site through visuals and text. Written text should always be relevant and useful, so as not to confuse the reader and to give them what they want so they will remain on the site. Content should be optimized for search engines and be of a suitable length, incorporating relevant keywords to make your website popular.

So, we have now discussed the fundamentals of web design in Southwest Florida. We hope these elements are useful to you. If you are looking to hire a web designer in Southwest Florida, Digital Marketing Concepts is here to help. They have an extensive knowledge of Web Design that can help you with your web design needs in Southwest Florida. We serve the following areas: Fort Myers, Cape Coral, Naples, Fort Lauderdale and Miami, Florida.

You can reach them at these numbers:

FORT MYERS | CAPE CORAL | NAPLES: 239-244-2009

FORT LAUDERDALE | MIAMI: 305-224-1274

Social Media Marketing and its Uses

Let’s face it, it is 2018 and we all know the role of social media in the current times. We all have been 
using social media anywhere we go and anytime we want. For some of us, having wi-fi and data is a 
must. Being online 24/7 is important to get in touch with our friends and being active on different social 
media platforms is something we would want to do. Therefore, we can say that social media is the “the 
next big thing” given how powerful its scope is and its reach.

So how do social media impact your business? Let discuss them one by one.

1.       Increased Brand Recognition – visibility is important. Social media make your brand easy to 
recognize and familiar to your target customers. Through your social media channels, you are 
introducing and giving a face to your brand. This is where you shape the image of your brand.

2.       Increase traffic – you have to understand that every social media account that you add leads to 
more traffic to the keywords that you currently rank for. A link to your profile gets you a higher 
opportunity to be searched by users. The more traffic you generate, the more conversions you make.

3.       Decreased Marketing costs - by giving your business brand the social media touch, you not only 
generate more business but also connect with your customers better and serve them on a higher level. 
You lessen the traditional ways of marketing and increase social media visibility thus making your online 
marketing easier and cost-effective.

4.       Better Customer Experience – you have to treat every interaction as a special connection 
between you and your followers. Every interaction should be an opportunity for you to display your best 
customer service skills thus, giving your followers a special experience and letting them know that you 
care about them. This will also lead to better customer insights.

Now, given these factors to impact your business, I bet you are now more interested to consider having 
a Social Media Marketing partner. This is where Digital Marketing Concepts come in. If you are in 
Southern Florida, Digital Marketing Concepts is the best Multimedia Company that can help you 
with your Social Media Marketing needs. We can offer our expertise with an affordable and 
reasonable price! You can be connected with potential customers with ease and confidence. We 
assure you, we will meet your needs and specifications. Contact us now through 239-244-2009, and 
partner with us!