Google New Algorithm

What’s Google’s new algorithm this year? This is a question most of us in the SEO field ask. 
Google's algorithm has changed many times over the years. As many of us in SEO know, 
change is constant. So whenever SEO specialists search for new keywords and search for  
Google’s new algorithm, they would be confused about where to start. Worse is, your website 
would fall from its ranking.

At the core of Google’s algorithm changes is a simple goal: provide the best user experience 
possible. To give you the most useful information, Search algorithms look at many factors, 
including the words of your query, relevance and usability of pages, the expertise of 
sources, and your location and settings. However, the most important factor these days 
is content.

Let’s provide you with an understanding of why content is important for SEO and show you 
what you can do to make sure they work together in harmony.

Why Great Content Can Save You

• Great Content Generates High CTR

Google considers your Click-Through-Rate (CTR) as an important factor to rank your website. 

When you get more users to click your links to discover intriguing content, the higher the chance 
your search engine rankings will improve. 

To achieve this, engaging content is important.  This will increase the chances of your audience 
clicking your content and reading through the entire content.

• Great Content Helps You Generate Backlinks

One of the best SEO strategies is to gain high-quality backlinks from high-authority websites. 
For Google, high-quality backlinks indicate credibility and trust. The more quality backlinks you 
have, the higher you are likely to rank on Google.

If you deliver quality content that is informative, entertaining, and relevant, the likelihood that others 
will link to your content is much stronger.

• Great Content Allows You to Incorporate Keywords

Great content is the only way to make sure that you can strategically use your keywords. This will 
help you compete with other brands from your industry. 

A smart Florida website writer will know how to organize their content and insert keywords 
without the content sounding awkward to its audience. 

• Quality Content Provides a Great User Experience

SEO involves various strategies such as generating backlinks, writing quality website content, 
and using appropriate keywords. It also involves creating a website that has a solid structure that 
users can navigate easily, optimizing your files, and writing good meta and title tags.

The Importance of Optimizing Content

The reason optimized content is important is simple. You won’t rank in the search engines 
without it. That's why it’s important to understand that there are multiple factors at play here.

On one side, you have content creation.

Optimizing content during creation is done by ensuring that your content is audience-centric and 
follows the recommendations laid out in the previous section. So during website design, your  
Florida content writers should also work hard simultaneously in creating the best and 
optimized content for your website.

Once again,  content should be relevant and useful to its intended audience. Look for the best  
SEO specialist services in Florida. Digital Marketing Concepts will know what to do in 
creating the best content and articles for your SEO needs. 

Read their sample works here. Call: 239-244-2009 or 305-249-1845 or schedule an 
appointment or message us at https://www.digitalmarketingconcepts.us/contact