If your company has been wondering if it’s time to hire an advertising agency, you’ve come to the right place. No matter what stage of growth your company is in, whether you have an expansive in-house marketing department or if the department consists of just you, an advertising agency can help with many different facets you may have not thought about before. So, let’s answer your question. What are the signs to hire an advertising agency?
1. Trying To Make Everything Done on Your Own
Doing social media, website updates, and email marketing on top of all your other business priorities may indicate that you’re are trying to do too many things at the same time, but you cannot give enough time or attention to any of them. As the expert on your company and its products or services, are you equally skilled in online marketing?
Don’t worry if that’s not the case; you’re not alone. A great product, service, or team does not necessarily mean one is excellent at marketing. Managing changes becomes more challenging as platforms expand and integrations become more robust. The same is true for startups, new products, and existing brands looking to grow engagement and reach a wider audience. Trying to manage too much may be exhausting, so switch your focus to your strengths and reach out to an agency in your shortcomings.
2. You Don't Plan Ahead
Thinking one month ahead is not suitable for your business. Thinking short-term causes failure of campaigns as well as lack of successful content.
You need to consult marketing experts with short-term campaign goals and long-term revenue and brand-building goals in mind. Partnering with a digital marketing agency will enable you to think 3, 6, and 12 months in advance.
3. Sudden Decline in Sales or Leads
Are you experiencing a drop in sales, leads and traffic? It shows that you need to hire a digital marketing agency to help you analyze, plan and develop a marketing strategy that will target your key customer.
Driving traffic and generating leads is one of the biggest challenge of marketers. An absence of return on investment can be frustrating for your team. By partnering with a marketing agency, you can create a plan that integrates your sales process into marketing strategies that direct good leads to your sales team. Finding good leads this way saves time and allows your sales force to be more efficient.
4. Your website is obsolete.
If this is the case, you need a new website which is mobile friendly and responsive. Google now prefers mobile-friendly and responsive. That means that a website scales to fit desktop screens, tablets, and smartphones, providing a seamless viewing experience across all devices your audience might be using to get to your site. If your site isn’t responsive and taking time to load, you’re losing out potential traffic and leads.
5. You aren't tracking key analytics metrics.
If you don’t measure the social engagement and website analytics, you’re missing a huge opportunities to gather information from your audience.
Marketers test, track, and analyze results to determine what works and what doesn’t. If you’re not regularly tracking and looking at how traffic and leads come to you and taking steps to identify which leaders have the highest sales possibility. In that case, it might be time to hire a digital marketing agency with the analytics resources to help you. Digital Marketing Agency will evaluate your metrics and develop a strategy that tailors to your business needs.
6. You Lack The Necessary Skillset In-House.
Planning, formulating and executing marketing strategy requires a variety of knowledge and skill set of Search Engine Optimization Specialists, Social Media Marketing Specialist, Graphic Designer, Website Developer and Website Designer. Partnering with Digital Marketing Agency, you can utilize to assess your company's need and build a personalize business strategy.
7. CONTENT IS OUTDATED, AND TRAFFIC IS DECLINING.
Unsuccessful and inconsistent marketing operations can result in low traffic to your website. Business owners are mostly busy on monitor planning, operations, finance and etc that they forgot to update website content and social media accounts.
This outdated content can hurt you, not only in Google’s ranking but also on social media, where engagement drops when posting is infrequent. You should be creating new content for social media every day and unique content for your website every week. If you are experiencing a drop in traffic on your website, you should consider hiring a digital marketing agency. Maintaining a team dedicated to marketing, optimization, and growth goals will help you avoid cycles of decline and restarting again.
8. You need a perspective and ideas.
Hiring a digital marketing agency gives you access to a team of people who are always taking the time to learn about and practice new technologies and theories related to digital marketing. Devoted time to research and specialize in topics allows agencies to formulate new ideas and strategy to capture new potential customers and re-engage old ones.
9. You need to enhance reputation.
90% of consumers said they trust and read online reviews on different businesses before they push through with their purchases of products and services. The best way to protect your company’s image is through online reputation management. Besides being proactive in engaging with your audience and listening to their feedback, you need to fully understand how to create an effective strategy for boosting your online status.
Marketing strategies that are only effective for short-term campaigns are best to maximize the use of social media platforms. Create quality content that will inform your target audience of your company’s message and products better.
You can also address negative feedback about your brand and be transparent with your target market about your company’s changes and improvements.
Partner with Digital Marketing Concepts of Fort Myer, Florida
Digital Marketing Concepts has been helping businesses build online reputations and increase website credibility for over 6 years. Our leading web designers, graphic designers, SEO specialists and social media marketing specialists work together to deliver premier results.
To schedule a FREE initial consultation, call Digital Marketing Concepts at 239-244-2009 today.
