One of the leaders among the classic marketing models, the AIDA Model lists the stages of a customer’s journey including Attention, Interest, Desire, and Action.
A: Your customer’s attention is first drawn to your product.
I: Your customer’s interest is generated after discovering the benefits of your product. In this stage, customers also have enough interest to research further.
D: Your customer’s desire is piqued and they want to buy your product.
A: Your customer takes action — a purchase, subscription, etc.
This model is suitable for copywriting. The hardest part? Grabbing customer's attention! It’s all about the message you put out there.
Plan your tailored and targeted brand communication for specific campaigns with the AIDA Model!
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