A smart SEO strategy does not happen by accident. Make sharp decisions when outlining an SEO plan.
There are several tasks proven to launch SEO strategies in the right direction.
1) Research: Whether checking in on competitors or evaluating a new client, start with researching and benchmarking key information including Authority Score, Organic Search Traffic, Backlinks, Advertising and Engagement Metrics.
2) Compare: A complete understanding of what you are up against is not possible without a comparison to rivals. Survey changes in website trends and uncovered keyword and backlink opportunities can all be crucial to on-going SEO efforts.
3) Analyze: What’s a little strategic planning without some analysis? During pre-planning, traverse data-points like Authority Score, traffic from SERP features and regional keywords are methods to build a holistic digital marketing strategy.
4) Optimize: Well-researched insights into the existing data for you or a client provides the background information to set you on a successful SEO strategy path.
Digital Marketing Concepts considers several factors when designing websites:
Branding
Clean, SEO-Friendly Code
Compatibility with Multiple Browsers
Mobile Sites vs. Responsive Sites
Navigation
Short Loading Times
Usability
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