Monday, September 23, 2019

Why a User-Friendly Website Important for your Business?

There are tons of reasons for your website design to have a  user-friendly design,
and it’s important that you know what they are. These days millions of people all over
the world use mobiles and computers to search for things and access websites. If
you want to maximize your website’s full potential, it is crucial that your website is
easily accessible to any users. Whether its a fully responsive website design,
social media marketing, google pay per click, Facebook ads, web hosting,
Digital Marketing Concepts strive to help our clients achieve their goals, in an
honest, educational and transparent manner.

 Here are the reasons why a user-friendly website is important for your business

Rank higher in the search engines
If you want your website to rank higher in Google and other search engines, you will
definitely need to make sure that it has a user-friendly design. The more user-friendly
your website is, the better you can expect it to do in the rankings. Google’s algorithms
are such that mobile-responsive sites get preferential treatment, so you will need to
keep that in mind. The higher your website ranks in the search engines, the easier it
will be for all the right people to find it.

Faster load time
A user-friendly design also means a faster load time, which in turn will result in more
people returning to your site. This will greatly improve the overall user experience of
those who come to your website, so you can start converting visitors into customers.
If you want your website to be truly successful, it’s important that you make sure the
site itself as well as the pages within load as quickly as possible.

An edge on the competition
There are still a lot of websites that are not optimized for different devices, so you
will have a considerable edge on the competition. Your website will stand out in one
of the best possible ways, which will very likely lead to more visitors on a regular
basis. These days it is more important than ever to separate yourself from other
similar businesses, and this is a great way to do just that.

Improved backlinking
Among the many benefits that are associated with responsive website design is better
backlinking, which in turn will result in more people visiting your site each day. Every
single backlink you have will go to a single domain as opposed to two different ones
for those who are using computers and mobile devices. This is one of the best ways
to boost traffic to your site.

It is essential that your website has a user-friendly design, simply because you don’t
want to alienate the millions of people who browse the web on their smartphones,
tablets, computers and other devices. Making your site more responsive for mobile
users will help you grow it in a very big way.

Our team of dedicated website maintenance professionals at Digital Marketing
Concepts understands that no two projects are the same. This is why we carve a
unique digital path for each of our clients, inspired by data and driven by results. At
Digital Marketing Concepts, we offer full internet marketing services for companies
looking for professional website design, development, and a complete Search Engine
Marketing Strategy. Call us at 239-244-2009 today for a non-obligatory consultation.


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