5 Tips In Managing Your Social Media Marketing in Fort Myers, Florida

Social media marketing is vital to the success of many modern businesses. In addition to being a core
communications channel, it is particularly beneficial to small businesses since it is largely free to use and
cost-effective to leverage with marketing campaigns. An increasing number of customers also engage daily
with social media channels that include Twitter, Facebook, Instagram, and Pinterest. As a result, smart
businesses are looking for ways in which to build their brand and customer engagement online.

So if you are planning to engage in a digital marketing strategy for your business, what five things should
you prioritize? Here are 5 tips on managing your social media marketing in Fort Myers, Florida.

1. Pick one or two channels and 'own' them

Some businesses fall into the trap of setting up social media profiles across multiple platforms. New social
media platforms seem to emerge every day, and there's no guarantee that today's fad will still be in use
tomorrow. Rather than worry about trying to keep up with the ever-changing digital world, focus on one or
two social media platforms that work for you. Business to business marketing tends to benefit from LinkedIn
and Twitter. Business to the consumer can find that Facebook and Instagram work well, especially where
products are visual and where an engaged community of buyers is likely to return for more. Spend time
focusing on your chosen channel/s and really develop them.

2. Share information

Once you have your channels in place, invest in their development. Consider your messaging and
marketing strategies and share information with your followers and prospective customers. Talk about
your products and get happy customers to do the same. Avoid heavy selling which puts people off in the
social space, but gently position what you do in a broader context of sharing interesting and useful
information. Added value content is key to online success.

3.Know who you are talking to

The online world is odd in its anonymity, but marketers need to know with whom they are talking. Find
opportunities to bounce your social media followers onto your website where you can carry out more
detailed data capture and identify potential customers. Try running competitions to grow sign-ups.

4. Listen and learn

There are plenty of digital consultants who will charge a small fortune to create complex social media
strategies for your business. But many small firms manage perfectly well by starting small, being
consistent and learning as they go. An authentic voice is key, as is the sense that the brand is peopled
by real personalities rather than a faceless corporation. Watch and learn from what is happening around
you and don't be afraid of making mistakes. Stay open, honest and humble, demonstrating the values
that you and your business embody offline - and your customers will respond.

5.Blog about your business

Blogs are a great way to build an online following, but again, content is key. Don't simply create blogs
to stuff SEO-friendly keywords into the content. Talk about things you care about, are excited about,
and that you know about. These will naturally be aligned with your business offer and allow you to
demonstrate true value to your followers. Over time, this is increasingly likely to enhance sales and
customer retention.

This is where Digital Marketing Concepts comes in. If you are in Southern Florida, Digital
Marketing Concepts is the best Multimedia Company that can help you with your Social Media
Marketing needs. We can offer our expertise at an affordable and reasonable price! You can be
connected with potential customers with ease and confidence. We assure you, we will meet your
needs and specifications. Contact us now through 239-244-2009, and partner with us!