Why USA Outsource to the Philippines?

Why do companies prefer to outsource to the Philippines? Is it because of high-quality
work, a favorable time zone, outsourcing-friendly policies or low labor cost? The answer
is all of the above. Over the years, the Philippines has evolved into being the world’s
most preferred outsourcing destination for a host of IT services across domains.
The Philippines is one of the few outsourcing locations that offer several advantages
that enable organizations to work more efficiently, cut down on cost and improve
quality all at once.

Here are some reasons why USA outsource to the Philippines. 

1. English Language Proficiency. 

The Business English Index (BEI), a whitepaper released by Global English in 2013
ranks the Philippines as the top BEI for two consecutive years with a score of 7.95,
far ahead of the next country Norway with 7.06, and the Netherlands with 7.03. The
BEI study is designed to quantify global workers’ English competency in the workplace.
A BEI score of 1.0 indicates the ability of people to communicate and read-only
through simple English statements, while a score of 10.0 indicates equivalency with
native English speakers. Given these rates, there’s no doubt the Philippines is by
far the top outsourcing location in the world.

2. Highly Skilled Talent. 

While it is a popular misconception that BPO in the Philippines is limited to call
centers, there are a large number of providers offering talent across a multitude of
fields including medical transcription, human resources, customer service,
financial services, legal transcription, software development, animation,
graphic design, content writing, and marketing. Contrary to the belief that the
primary reason business owners outsource is only to reduce costs, they also
choose to outsource to target the best talent for the job.

3. Excellent Work Ethics. 

Business owners invest in Filipino teams due to their excellent work ethic,
values, integrity, loyalty, service-oriented mindset, and the friendly working
atmosphere they seem to foster in any organization’s culture. They value
integrity just as much as they value time and show innate respect for individuals.
Filipinos generally know what fun is without forgetting what responsibility entails
and they place high regard on professionalism.

4. Quality Yet Cost-Effective. 

Simply because Filipino talent is a low-cost alternative for businesses, does
not mean quality is jeopardized. The difference in labor costs, benefits, and
operational effectiveness between countries make the Philippines a more
appealing location to outsource and grow an offshore team. The cost of labor
in the Philippines is much lower when compared to other outsourcing locations.
In fact, low-cost services are one of the primary advantages that you can
leverage by outsourcing to the Philippines. 

5. Preferred outsourcing location

Research surveys have proved time and again that the Philippines is the most
preferred outsourcing location among global companies. In the United States
alone, more than 90% have ranked the Philippines as their first choice for
outsourcing IT and software services. Over the years, the United States, Canada,
Europe, and the United Kingdom have recognized the country of the Philippines
as an outsourcing superpower.

6. Unique time zone advantage

As any business will tell you, time is equal to money. If a company can get access
to 24/7 services, it can be sure to complete work much ahead of deadlines and
take on more projects. Customers are happy when they can avail services or get
their queries answered on a 24/7 basis. Now, this has become a reality with
outsourcing. 

7. Stable government

When compared with other outsourcing locations, the Philippines has a stable
government. The IT sector has always been a top priority for The Philippines
government has ensured that the outsourcing process is seamless by setting
up a ministry of information technology. This IT ministry streamlines regulatory
processes and quickly approves the implementation of IT projects. Over the past
10 years, the Philippines has been able to build several hi-tech IT parks with
cutting-edge technology and best-of-breed infrastructure.

The economy of the Philippines continues to undergo significant change due to
increasing competition. Given the changing situation, it is a wise proposition to
begin experimenting with Philippine outsourcing just like what Digital Marketing
Concepts did. Doing so will provide a potential competitive advantage over
your competition. In the end, you will find your company in a position to produce
more product, profit, and net income, and continue the American tradition of
business productivity.

5 Tips In Managing Your Social Media Marketing in Fort Myers, Florida

Social media marketing is vital to the success of many modern businesses. In addition to being a core
communications channel, it is particularly beneficial to small businesses since it is largely free to use and
cost-effective to leverage with marketing campaigns. An increasing number of customers also engage daily
with social media channels that include Twitter, Facebook, Instagram, and Pinterest. As a result, smart
businesses are looking for ways in which to build their brand and customer engagement online.

So if you are planning to engage in a digital marketing strategy for your business, what five things should
you prioritize? Here are 5 tips on managing your social media marketing in Fort Myers, Florida.

1. Pick one or two channels and 'own' them

Some businesses fall into the trap of setting up social media profiles across multiple platforms. New social
media platforms seem to emerge every day, and there's no guarantee that today's fad will still be in use
tomorrow. Rather than worry about trying to keep up with the ever-changing digital world, focus on one or
two social media platforms that work for you. Business to business marketing tends to benefit from LinkedIn
and Twitter. Business to the consumer can find that Facebook and Instagram work well, especially where
products are visual and where an engaged community of buyers is likely to return for more. Spend time
focusing on your chosen channel/s and really develop them.

2. Share information

Once you have your channels in place, invest in their development. Consider your messaging and
marketing strategies and share information with your followers and prospective customers. Talk about
your products and get happy customers to do the same. Avoid heavy selling which puts people off in the
social space, but gently position what you do in a broader context of sharing interesting and useful
information. Added value content is key to online success.

3.Know who you are talking to

The online world is odd in its anonymity, but marketers need to know with whom they are talking. Find
opportunities to bounce your social media followers onto your website where you can carry out more
detailed data capture and identify potential customers. Try running competitions to grow sign-ups.

4. Listen and learn

There are plenty of digital consultants who will charge a small fortune to create complex social media
strategies for your business. But many small firms manage perfectly well by starting small, being
consistent and learning as they go. An authentic voice is key, as is the sense that the brand is peopled
by real personalities rather than a faceless corporation. Watch and learn from what is happening around
you and don't be afraid of making mistakes. Stay open, honest and humble, demonstrating the values
that you and your business embody offline - and your customers will respond.

5.Blog about your business

Blogs are a great way to build an online following, but again, content is key. Don't simply create blogs
to stuff SEO-friendly keywords into the content. Talk about things you care about, are excited about,
and that you know about. These will naturally be aligned with your business offer and allow you to
demonstrate true value to your followers. Over time, this is increasingly likely to enhance sales and
customer retention.

This is where Digital Marketing Concepts comes in. If you are in Southern Florida, Digital
Marketing Concepts is the best Multimedia Company that can help you with your Social Media
Marketing needs. We can offer our expertise at an affordable and reasonable price! You can be
connected with potential customers with ease and confidence. We assure you, we will meet your
needs and specifications. Contact us now through 239-244-2009, and partner with us!